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Professional Dress Code

Donald K. Burleson

First impressions count.  A professional consultant who doesn’t take the time to maintain a professional appearance presents the image of not being able to perform adequately on the job. This professional dress code is codified because many professionals have never been taught appropriate professional appearance and demeanor. 

Professional dress code standards are alive-and-well in major financial and executive management and anyone who aspires to top management knows that your personal appearance counts. 

If you look and behave like a highly-trained and well-groomed professional you will win the respect and honor of our valued clients.

A fresh haircut, spit-shined shoes and a crisp suit go a long way in establishing a professional demeanor. 

It's also about quality; most professionals can spot a cheap suit at twenty paces and high-quality dress shoes are de-rigueur.

If you have never worked in a professional environment and you are not sure how professionals look, watch the lawyers on an episode of Law & Order on television.

 

Dress Codes are protected by law

Remember, employers in the USA have a legal right to ask you to adhere to dress codes:

"A person can be fired because the company doesn’t like your shoes,” explains Robert D. Lipman, who manages the New York employment firm Lipman & Plesur, LLP .  . .

“People say ‘This is America. We should be able to do what we want.’ But I tell them that once you walk into a private employers workplace, your rights are limited.”

Plus, it's not sexual discrimination to require separate grooming standards and dress codes for men and women:

"In 1998, the 11th Circuit Court of Appeals in Harper v. Blockbuster Entertainment upheld Blockbuster’s dress code that mandated male employees to cut their long hair, but not female employees."

Inappropriate dress and grooming

Have you ever gone to church on Sunday and instantly noted the people who normally do not wear a suit?  You know, the men with striped shirts, plaid ties and lime green sport coats?  Sadly, professional dress and grooming standards have fallen from popular culture and we don't have to look far to find examples of unprofessional dress.  Here are some examples of inappropriate male grooming:

No Neanderthal-style single eyebrows are allowed, and you should shave any loose hair on your forehead or the palms of your hands.  All ear hair must be shaved, and remove any "Admiral Zumwalt" style giant eyebrows.  If you must wear a toupee, have it custom fit and glued on securely and no Trump-style comb-over's, please.

Here are some examples of inappropriate female grooming:


 
Prejudice still exists within corporate America about tattoos, and there is a clear correlation between income, education, and the population who have tattoos.  It's no surprise that tattoos are more popular among the poor and undereducated.

Let's take a closer look at specific dress codes for male and female professionals.
 

Dress Requirements for Male Consultants:

This is the BC default dress code for the USA, and we also have out casual dress code and our non-USA tropical dress code

  • Body Art - Of course, tattoos are considered unprofessional, low-class and ignorant , and at no time may a consultant have a visible tattoo.  Read details about why most corporations prohibit tattoos.  Professional dress code and Tattoos
     
  • Suit – A suit means a SUIT, sport coats and slacks are not allowed. The suit must be dark blue, gray or charcoal, (except for tropical engagements) be “well tailored”, and have no loose threads, "pills" or "nurdles".
     
  • Shirt - A crisp white shirt is always required.  French cuffs are optional.  I have seen consultants turned away at the door of banks because of their hot pink dress shirt.
     
  • Tie - Must be conservative, something a bank VP might wear.
     
  • Shoes - High-quality black lace-up shoes are required, polished to a mirror-quality spit-shine.  You would be surprised at how many people judge you by your shoes.  See footwear details below.
     
  • Accessories - No phony Rolexes, body piercing or earrings.
     
  • Grooming - All hair, moustaches and beards must be neatly groomed and cologne must be used sparingly. Protruding nasal hair is prohibited and all tattoos must be fully hidden.  If you have been working all-night and have an early morning meeting, you can use an anti-inflammatory hemorrhoid cream (e.g. Preparation H) to quickly shrink those unsightly puffy bags under your eyes.  Just carefully dab the roid cream on your lower eyelids (being careful not to get any in your eyes) and you will look fresh and well-rested.
     
  • Cologne - Cologne and after-shave is optional, but if it is used it must not be too strong as to call attention to yourself in a closed elevator. 

If the client wants you to wear tattered cut-offs, that's fine, just make sure that you check with the client first to ensure that you are not dressed inappropriately for their environment. 

Dress Requirements for Female Consultants:

I'm not trying to be a chauvinist here, but many of our client organizations have standards for professional appearance, and it's better to be safe than to be embarrassed.

  • Skirt Suit - No pants allowed, ever.  The suit must be dark blue, gray or charcoal. 
     
  • Blouse - A crisp white blouse is great, and you may have ruffles and other decorations.
     
  • Tie - Optional, but it must be conservative.
     
  • Shoes - High-quality black or brown shoes are required, polished to a high shine. (see details below)
     
  • Jewelry - Ostentatious jewelry, multiple ear rings on each ear, and multiple chain necklaces are prohibited.  Leave the Zircons at home; most people can recognize them instantly.
     
  • Cosmetics - Do not use the ski-slope approach to cosmetics (that's 3-inches of powder on top of a 6-inch base).  Use no "cheap" perfumes and make sure that you do not offend allergic people with too much perfume odor.  Co-workers can sue your employer you if your perfume is too strong.
     
  • Grooming - All hair must be neatly groomed.  Females with facial hair are required to shave before any on-site engagements.  You should always shave legs (if wearing skirts) and exposed armpits.
     
  • Perfume - Too much perfume is considered especially heinous when the stench is so strong as to cause allergic reactions or when the odor can be detected from more than 3 feet away. Remember, the quality of perfume is inversely proportional to the price, and many female executives can quickly tell if you are wearing a cheap, "stink pretty" perfume.


While this may seem overstated, a professional appearance is an absolute requirement for Burleson Consulting. 

Casual Dress Code Requirements

When the client specifically requests that you dress down, the following dress code applies.  The only exception to this casual dress code is when you are specifically requests that you to dress down below our casual standards (shorts, t-shirts). 

  • Crisp, pressed button-down shirt
     
  • Slacks with leather belt
     
  • Leather shoes (no sneakers, ever, even on a casual-dress day)

The only exception to this casual dress code is when the client specifically requests you dress down below our casual standards (shorts, t-shirts).

Tropical Dress Code

When consulting for clientele in tropical areas, Burleson Consulting requires our professionals wear ties and dress clothes. You may, at your option, wear tropical suits when working in balmy climates (Caribbean, Polynesia, Hawaii, etc.). This DOES NOT apply to any consulting done in cities within the contiguous states (San Diego, Miami, etc.). Also, after the first day, you may dress-down, but only at the client's behest.

 

When consulting in these tropical areas, white, tan and light gray linen suits are acceptable for men and women, provided that the suits are permanent press and wrinkle-free. 

You may supplement your white “ice cream” suit with a straw hat or felt fedora, but no hat styles that may have cultural intonations.

Your tie must be worn at all times, but you may remove your jackets and roll-up your sleeves, if this is the custom of your client.

Short sleeve white dress shirts are not permitted.  You may wear casual dress shoes, including white dress shoes, but sandals are never appropriate.   

For female tropical dress requirements, trousers are permitted, and pastel and white colors are considered acceptable.

Male Professional Footwear Guidelines

You would be surprised how many people will judge you by the quality of your shoes and how you maintain them.  Your shores are important; real important.  Did you know that you can be legally be fired if your boss thinks that you wear shabby shoes?

"“A person can be fired because the company doesn’t like your shoes,” explains Robert D. Lipman, who manages the New York employment firm Lipman & Plesur, LLP, and is President of Interactive Employment Training, Inc.. . .

“We get a lot of calls like this,” he said. “People say ‘This is America. We should be able to do what we want.

But I tell them that once you walk into a private employers workplace, your rights are limited.”

To prevent foot odor and increase the life of your shoes, many consultants travel with two pairs and rotate them every day.  Wing-tip shoes are allowed, but not encouraged.

A pair of top-quality ($200-$300) shoes is a good investment because they can be re-soled as-needed and last for decades.  All professional shoes must be low-cut lace-up shoes with a fine leather grain capable of being polished to a mirror finish. 
However, it is not necessary to spend hundreds of dollars on dress shoes.  Standard military-style Oxford shoes are both inexpensive and appropriate for a suit, especially when polished to a fine shine.  Corfam shoes are not acceptable (plus they make your feet sweat). 

Always carry a shoe-care kit when traveling and make sure to touch-up your shoes before going on-site with a client.  The toes of the shoes should be polished to a mirror finish, and you should be able to see your face in the shine of an acceptable shoe shine. 

To establish a great base-shine, you can easily locate a shoe service at any fine shoe store or military base.  U.S. military bases (especially Marine bases) have open-to-the public services where you can get your shoe-mirrors started.  Once your base shine is complete, basic care will keep them looking spectacular. Many consultants place their shoes in sealed bags to prevent the hairline cracks that can occur in dry climates.

The recent fashion trend toward goofy square-tipped shoes, pointy-toed roach-killers, shoes with thick soles and other non-traditional shoe styles are never acceptable for a professional. 

Also, despite the latest fashion trends in Europe, medieval style shoes are really, really stupid-looking.

Optional Headwear for non-USA consulting

While hats have not been considered appropriate attire with a suit in the USA since the 1950’s, in some foreign societies the wearing of hats is both practical and fashionable. 

Tips on Buying Fine Panama Hats

Panama hats also go great in topical areas, and a super-fino Panama hat is a great status symbol. 

High-quality Panama straw hats are appropriate with tropical dress suits and they are also utilitarian, adding shade and retarding sweat.

A super-fine Panama hat can be had for as little as $200 on the web, although a men's store may charge over $500.  The best deals are purchases in South America where a "super ma fin" Panama hat can be had for under $150.

When choosing a hat it is important to choose a hat style that is culturally and/or religiously neutral, here are some examples of hat styles that are not acceptable:

     
  Oriental-style hats are a no-no.   Sombreros often imply cultural stereotypes.   Rastafarianism is a legitimate religion.
           
     
  The news is full or reports of anti-French sentiments.   Not everyone wants to be cowboy.   Bowlers and derby hats are distinctly British.

  

Cultural Dress Code

When representing Burleson Consulting it is not acceptable to wear any cultural or religious garments that may offend a client.  See this page for details on working with different cultures.

Burleson consulting respects the religious beliefs of you and our clients, but our clients come first.  When representing Burleson Consulting it is unacceptable to wear any garments, icons or jewelry that may have overt (or covert) religious, racial, cultural or national connotations that may offend a client.
 

It is important to any professional not to advertise your religious affiliations. For example, when consulting in areas with large Muslim populations, you may not wear customary garments unless you are a practicing member of that religion, and then, only when the attire is consistent with the other tenets of our dress code.

Dress Code Accessories

Here are some accessories that you might want to consider:

  • Clothing shaver - These are very handy for stray pills and removing fuzz.
     
  • Travel Shoe Kit - It is critical that you touch-up your dress shoes, everyday.  You should not use a brush (it fades the mirror-quality), and I carry a t-shirt rag, black wax and a liquid black dauber for the soles.
     
  • Burberry trench coat - Instantly recognizable for men and women alike.
     
  • Rolex watch - The time-honored, instantly recognized symbol of success.

However, all accessories can be abused, so be careful that your accessories remain in good taste:

 
  • Burberry accessories - Burberry hats are for Rap stars
     
  • Loose Rolex wristbands - This went out in the 1990's
     
  • Bling - Too much jewelry is not appropriate

Inappropriate Professional Attire

Any of the following might be cause for immediate withdrawal from any client site:

  • Non-white shirts - All male consultants MUST wear a pressed white shirt.
     
  • Loafers, Boots, sneakers and sandals - Don't even think about it.  They call them loafers for a reason.
     
  • Sport Coats - These are considered cheesy by many Fortune 500 companies.
     
Here is an illustration of the poor dress codes for computer consultants that I have worked with in past engagements.

Like it or not, you are immediately judged by your appearance. 

However, all on-site engagements require absolute professional quality dress and demeanor.  Spit-shined, high quality shoes and a professionally tailored suit are immediately apparent to anyone who must wear a suit every day

Again, these are the MINIMUM standards for acceptable dress and we reserve the right to refine our dress code as required.

Dress Code FAQ

There are few of the most common questions about our professional dress code.

I applaud your standards.  Can I copy this page for my students?

I strongly believe in passing-on the text of this dress code.  However, some images are used here with permission (Thanks Mike), and I cannot consent to allow reproduction of he illustrations.

You are a sexist pig, making women wear skirts.  How dare you impose these dress standards?

Actually, I don't set these standards, the clients do.  You must conform to the dress codes to enter client site, and it's not just women.  I worked at a bank where employees could not have long hair or beards and you could be reprimanded for wearing a non-white shirt.

At my own headquarters, there is no, absolutely no, dress code whatsoever:

 

Note:  In addition to these guidelines, make sure to review:

Professional dress and Tattoos, Professional Perks, etiquette requirements, Cross-Cultural Guidelines, forum guidelines and obfuscation requirements, Inappropriate corporate sponsorship of charitiesprofessional golf etiquette  and Professional Corporate Tipping tips


Reader Comments on our Dress Code:

Michael Schaffner:

Donald Burleson reinforces the effect of first impressions made by these factors and he does it in a very humorous and memorable way. It is well worth a look.  While you may take exception to these codes Mr. Burleson is quite emphatic that the codes are set by his clients.  Personally, I think there is a lot of practical wisdom in what he says. 


Your dress code page had me on floor :-)

Steve Axelrod


 Dear Don,
 
As a regular visitor to your very helpful website I stumbled across the "dress code" page. This we read with an amalgam of mirth and disbelief.  In the UK there are various Acts of law which would wind a corp up running this stuff.  But, yes, it is very important, agreed.
 
The way we manage this consultant requirement is never hire someone who we even think would need to be told to use a dress code.  Maybe  you should create a "dress code test" as part of your hire eval.  In almost a decade of trading, and with no formal dress code requirement being stated, no client has ever returned an adverse comment to us in the appearance section of our post-contract crits.
 
Best wishes for a successful 2007
 
Mike
 
Dr. Mike Buck
CEO Concentrika Limited

I understand the need for your employees to make a professional impression
on your clients, and I wouldn't advocate that you do anything different.

However, I find the cultural mindset on the part of your clients which
produces such rigidity depressing. I get the impression of a class
consciousness emanating from the upper echelons of those companies which
smacks of elitism and snobbery, and that rubs me the wrong way. I am
speaking about the executives, of course, who all too often are engaged in a
can-you-top-this contest to bolster their already inflated egos, who are
then emulated in dress and style by the sychophantic ladder-climbing
managers underneath them. These are the companies that provide fodder for
the Dilbert comic strip, with their employees slaving away in standardized
cubicles, terrified of losing their jobs due to some social blunder.

I think you see through all that, because you obviously have a pretty good
sense of humor. I also think that the instructional pages which you put up
on the web represent a true desire to be helpful and show a generosity which
goes beyond merely advertising your services.

I escaped from corporate ladder-climbing long ago and am a much happier person for it, working for a small company in a no-nonsense environment. The company consists almost entirely of technical specialists -- programmers, engineers, etc. -- with almost no management.

For their part, the banks and insurance companies would contend that their dress codes are necessary in order to make a good impression on their clients, but I think one has to differentiate between the necessary dress code for front-line people dealing directly with customers, such as bank tellers, and the dress code of the executives, which seems to be more about making a statement about the wearer's position, wealth, and power.

The only thing which I could perhaps find fault with in your dress code is not the dress code itself, but rather the sense of finality in the
pronouncements of what is stylish and what is not. There is indeed a certain timelessness to a good blue or charcoal suit and a good pair of shoes, but as you yourself noted, hats went out in the 50's. Perhaps in another 50 years, your shiny black shoes will look as outdated as one of those Fedora hats does today.

Also, medieval shoes look stupid to you. The polo hats and funny riding
trousers of the modern day aristocracy look stupid to me.

The people I admire most are scientists, and we know how well Einstein
dressed :-)
 

Scott C. Pedigo
Java Developer (and when forced, SQL writer)
Zurich, Switzerland


I ran across your dress code page today as I was searching for information on Corfam shoes. It is certainly an interesting point of view, and quite "East-coast" in its formality. In the decade-plus I have been in the technology sector, none of the companies (some Fortune 200) had a dress code like the one you model. I believe, though, that many companies could absolutely use some level of redress, if you'll forgive the pun, of their dress code to get closer to yours.

But I digress. I am also a senior enlisted member of the Army Reserve, and I was concerned when I read your statement:

"To establish a great base-shine, you can easily locate a shoe service at any fine shoe store or military base. U.S. military bases (especially Marine bases) have open-to-the public services where you can get your shoe-mirrors started."

I can say with some authority that the events of September 11, 2001 still impact public access to many military installations. It would be helpful to warn your those who are read your web page that military installations are not as open as they once were, and that they should be prepared to be turned away at the gate. Security levels change without notice to the public;
further, the general public has no "automatic right" to access a military installation, especially if the purpose of the visit is to get their shoes shined.

In all other respects, however, I applaud your efforts to return the
American workforce to a condition in which pride of appearance was at the root of the pride of individual workmanship. One of the first lessons we learned in basic training was that your personal appearance is a direct reflection of your standard of workmanship.

I learned that putting two hours of effort into getting a mirror finish on my boots, even when I knew I would wipe out that effort in the first half hour of the next day's work, showed that I cared about my appearance and it demonstrated my work ethic. That has served me well in my civilian life.

Mark Racicot
Sergeant First Class, United States Army Reserve


I particularly liked your section dealing with dress codes; it is
spot-on. I spent nine years in the business world prior to returning to active duty after 9-11, and your comments regarding dressing properly for business are right on the mark. Prior to my return to active duty, I spent approximately five years as a Cisco consultant and trainer and to project the proper image, you had to dress for success.

It is also refreshing to see a company that stresses integrity as a core business principle. Unfortunately too many businesses do not understand the importance of honest, forthright business dealings.
Although it might take a lot longer to hire the employees you
seek, in the end it will save you a lot of money due to the reliability of your work force.

Paul Werner
Officer, U.S. Army
 


I really appreciated your page! I am a 23 year old woman in law school and no one has ever explained professional dress to me! I still have one question: What is appropriate footwear for women? I know open toes are not acceptable but what about the back of the shoe or heel height? And what color should stockings be?

Thank you so much for the great site!

Caitlin Wong
Law Student
Portland, OR
 

Janet Burleson responds:

Hosiery should be plain (no patterns or embellishments) in a color that flatters your coloring. In other words, wear a neutral color.

Wear flat shoes or low pumps in conservative colors. You don't want to call undue attention to your feet! Shoes should be polished and be easy to walk in. And of course avoid dressy designs such as open toes and sling backs. The goal is to look professional, confident and competent not "sexy".


Loved your article - However there's a lot more to acceptable dress code standards from different places around the world - several of which I have personally experienced (or recommended to conform to).

In certain countries the neck tie is banned, because of its 'colonial era' associations, and must never be worn.

In a similar vein I've found several cultures where wearing light blue or white shirts is a definite no-no.  Blue shirts because they're associated with the Police, and white because it's associated with government officials -  and both are viewed with suspicion, especially the government officials.  While on assignment in one area, I didn't wear white or blue shirts for nearly two years - whether on-site or off.

Overdressing is also a problem - being formal when your client is plainly very casual in their dress code won't likely lose you the contract, but it may well inhibit you getting the next piece of work unless you can 'dress-down' to a suitable degree.  However, I have found it appropriate to never participate in client 'casual Fridays', etc. It always seems to be better to ensure that they understand you work with them (as a contractor/consultant), not for them (as an employee).

Being 'overly' formal can also be interpreted as pretentious and 'out of touch' by the client.  This can be a very dangerous message to send by our dress and grooming, when we're trying to convey the impression that we are up-to-date and relevant.  It is very important to be fashion conscious, never wearing anything obviously out-of-date for the same reason.  Although I have learnt the lesson of never out-dressing your client - unless they are the kind that really enjoy the competition (in a friendly sense).

Your interpretation of 'Tropical Formal' is also interesting.  In the South Pacific 'Tropical Formal' would often mean a plain colored shirt, with long trousers - but not always a neck tie.  Sandals too would often be considered acceptable and in fact more appropriate than shoes.  Clothing that doesn't fit the physical environment often marks the wearer as a little strange in the head, also not the best reflection upon the company he/she is representing - the song lyrics "Mad dogs and Englishman go out in the midday sun" comes to mind.

Thanks, for a great article.

Lee Humphries

Resident of many Tropical places



May I suggest you make an addition to your dress code page.  Some areas of the country during the summer (desert areas) run in the 100 plus degree weather.

What do you suggest to maintain the professional appearance to clients without diminishing  your physical well being.

Sincerely,

Eric Werny


(below has been completely obfuscated to ensure confidentiality)

Wanda writes:

I have an issue with an obese female employee. She wears short miniskirts, spaghetti-strapped tops, spandex leggings, and low-cut tops, revealing her huge breasts.  She looks really gross, and our customers have commented on her unprofessional attire.

All of our outdoor employees have a dress code: over-the-ankle work boots, denim pants and company logo shirts. Our dress code also stipulates no sneakers, no body piercing  (for safety reasons), shirts required. But we have not had the need to create a dress code for office workers.

What should we say and how should we breech this matter? We fear that the employee will get upset and feel that it's because of her weight "disability" (she is as wide as she is tall).  It's all-about how disgusting she looks in her clothes, not the clothes themselves.  What can we do?

And we replied:

This is a serious issue that is probably best handled directly. She obviously does not have a clear understanding of generally accepted dress standards within the office environment. Nor does she appear to realize the negative impression she makes on your clients.

You may want to start by reminding her of her value as a member of your team, and then go on to advise her that through her excessively casual attire she is not presenting herself in the proper light as a professional member of the team. Stress that she should not dress for the office in the same manner she might dress for recreational activities. Request that she wear clothing in a style that is compatible with the style worn by other office workers with her physical characteristics.

Keep the focus on dressing "professional versus casual", rather than focusing on the revealing nature of her attire. Remember, discussing the "levels of physical exposure" is a sensitive subject, even for the most seasoned HR professional. To prevent misunderstandings, the HR person should not be alone during this sensitive discussion. A trusted female team member should be there as a witness, just in case your reprimand is taken as an assault on her "obesity" issue, which may constitute a disability.


Dear BC: I agree with your views on all males wearing only white dress shirts, belts etc as a great attire program. However, I honestly believe that wearing a fine powder blue or light pink shirt, especially with a white collar is totally acceptable. As a 53-year old financial advisor, I have noticed that many younger men come in unshaven, messy hair, and with tees or long-sleeve, round-collar polos.

The other day, a visiting executive client of mine noticed one of my fellow lawyers sitting in our computer room with a 3 day old beard, and a collarless, maroon shirt. The guest asked me if this was a tech engineer or one of our financial advisors!

I was disappointed and schocked at the sight of my associate's slovenly appearance. Although we work in mid-town Manhattan, Casual Fridays has infected the rest of the work week.

Question:  How do you suggest we communicate a dress-code to all men and women in our office, without insulting anyone?

Answer:  To be effective, any dress code needs clear guidelines and absolute enforcement.  If HR can provide humorous illustrations of violations, that is a great way to communicate the dress code requirements.  As to enforcement, violators should be sent home to change, discretely and immediately.


 

 

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