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Oracle Business Analytics tips
Oracle Tips by Burleson Consulting |
Oracle business analytics describes the process of "harvesting"
information from many discrete points within the database. Raw
information must be processed into meaningful data, and Oracle
business analytics extract, scrub, and pre-package raw data, just
like a factory processes a finished good.
Oracle business analytics are used heavily in marketing where OLAP and BI
systems predict important buying trends and customer profiling. In the
area of medicine, Oracle business analytics are used to track drug treatment
regimens, data that saves lives, but only because a business analytics
professionals has cleansed, scrubbed, and prepared the raw data, transforming it
into valuable information.
| If you are seeking Oracle business analytics experts, beware that
not all business
intelligence consultants are experts. If you want real-world
business analytics expert support, just call BC for consulting by known
industry experts. |
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Oracle has several tools and techniques to facilitate business analytics:
- Oracle Data warehousing - Oracle is very robust and has many
features that make business analytics less cumbersome (materialized views,
etc.).
- Oracle Discoverer - Oracle Discoverer provides a framework for
Oracle business analytics with a run-time GUI for using and analyzing query
data.
- Oracle warehouse builder - The OWB product helps scrub and
cleanse incoming data for business analytics.
- Oracle Data Mining - The ODM tool allows statisticians to analyze
large volumes of Oracle data using correlation algorithms.
- Oracle OLAP - OLAP can be done within Oracle products or as
"pivot tables" in Excel spreadsheets.
