Margy Ross On The Habits Of
Effective Business Sponsors
"As data
warehouse designers, you
know how important a
business executive sponsor
is to your initiative. After
focusing on data warehousing
for the past two decades,
I'm convinced that strong
business sponsorship is the
leading make-or-break
indicator of data warehouse
success. Having the
so-called right sponsor can
overcome a multitude of
shortcomings, such as
difficulties obtaining
funding or resources,
elsewhere in the project. On
the other hand, sponsor
turnover is one of the most
common causes of data
warehouse stagnation.
Unsponsored data warehouses
simply don't survive."
writes Margy Ross in
this IntelligentEnterprise
article.
