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Web "Reputation Maligning" has become a serious problem

In my book "Web Stalker" I note the serious problem with anonymous competitors who will publish defaming things about their innocent victims with impunity.  However, relief is in-sight, and reputation maligning assistance is now becoming a big business.  This Washington Post article notes that anonymous scum who publish offensive lies about people are causing a serious problem.  It starts with this story about a maligned attorney:

“She graduated Phi Beta Kappa, has published in top legal journals and completed internships at leading institutions in her field. So when the Yale law student interviewed with 16 firms for a job this summer, she was concerned that she had only four call-backs. She was stunned when she had zero offers.

Though it is difficult to prove a direct link, the woman thinks she is a victim of a new form of reputation-maligning: online postings with offensive content and personal attacks that can be stored forever and are easily accessible through a Google search.”

The article also notes ReputationDefender, a new web site that claims to be able to remove false and defamatory statements about you from the internet:

“According to a December survey by the Ponemon Institute, a privacy research organization, roughly half of U.S. hiring officials use the Internet in vetting job applications. About one-third of the searches yielded content used to deny a job, the survey said. The legal hiring market is very competitive. What could tip the balance is the appearance that a candidate is a lightning rod for controversy, said Mark Rasch, a Washington lawyer and consultant who specializes in Internet issues.

The trend has even spawned a new service, ReputationDefender, whose mission is to search for damaging content online and destroy it on behalf of clients. Generally, the law exempts site operators from liability for the content posted by others, though it does not prevent them from removing offensive items.”

Reputation Defender - Search & Destroy

The reputation defender web site has an interesting "search and destroy" feature:

"Next, we DESTROY. You can select any content from your report that you don't like. This is where we go to work for you.

Our trained and expert online reputation advocates use an array of proprietary techniques developed in-house to correct and/or completely remove the selected unwanted content from the web. This is an arduous and labor-intensive task, but we take the job seriously so you can sleep better at night. We will always and only be in YOUR corner."

There are also testimonials from customers to this burgeoning industry:

"was worried enough to discuss matters of my personal health in public (newsgroup). A few years later our great Google made sure these matters became even more public and easily searchable. We all have a right to keep our personal health private. The people at ReputationDefender.com did a great job at working with Google to remove this information and help me maintain my privacy."



 

 
 
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