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OT:  Official Name for Windows "Longhorn" Announced
September 8
, 2005
Mark Rittman

Windows Vista logoCNET : "The next version of Windows finally has an official name: Windows Vista. The advertising tagline for Vista is "Clear, Confident, Connected: Bringing clarity to your world," according to a video of the announcement posted by Microsoft. The company also said Friday that the first beta, or test release, of Vista is slated for release by Aug. 3. That release will be targeted at developers and IT professionals, said Brad Goldberg, general manager of Windows product development ... The software giant spent roughly eight months researching potential names for the upcoming version of Windows. The Windows Vista logo "We went through a process of focus groups and research to find out what name would convey idea of clarity. We think Vista captures the idea of clarity," he said. The new name debuted Thursday before roughly 10,000 attendees of a Microsoft sales conference in Atlanta, Goldberg said. The Vista moniker breaks with the company's tradition of using version numbers or acronyms for new Windows releases. The current version of the operating system, Windows XP--short for "experience," according to Microsoft--debuted in October 2001."


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