Oracle Training Oracle Support Development Oracle Apps

 E-mail Us
 Oracle Articles
New Oracle Articles

 Oracle Training
 Oracle Tips

 Oracle Forum
 Class Catalog

 Remote DBA
 Oracle Tuning
 Emergency 911
 RAC Support
 Apps Support
 Oracle Support

 SQL Tuning

 Oracle UNIX
 Oracle Linux
 Remote s
 Remote plans
 Application Server

 Oracle Forms
 Oracle Portal
 App Upgrades
 SQL Server
 Oracle Concepts
 Software Support

 Remote S


 Consulting Staff
 Consulting Prices
 Help Wanted!


 Oracle Posters
 Oracle Books

 Oracle Scripts

Don Burleson Blog 








Oracle Grid ads hits TV

July 4, 2005

Oracle, flush with over 2 billion dollars in cash from record-breaking sales, has taken to the airwaves.  I saw the first 30-second commercial on CNN on July 1, 2005, and it was very impressive. 

I've always wondered what the great unwashed thinks about technology commercials, like those classic Microsoft .net commercials from 2004 that featured cascading racks of wine crashing to the floor.

To me, it's ironic that Oracles does not have the name recognition of Microsoft, especially since they are the second-largest software company in the history of mankind.  Most folks have heard "Oracle", but they aren't really sure what Oracle is or what they do.

In short, Oracle is addressing this public awareness issue with some super-slick commercials to increase their market recognition  (I can't believe that the ads are targeted at customers since they talk about $5,000,000 machines). 

It's good to see that Oracle has been gaining ground in public awareness as evidenced by the hilarious SNL skit "Oracle Conclave 2005" by comedian Will Farrell.

Of course, I suspect that most of the SNL audience only knew that Oracle was something nerdish, a vehicle to mock "tools" (in the words of my college son, a "tool" is a super nerd.).

The TV ad was very professional, showing the stack of server bladed connected by a green glowing "cache fusion" rod going down the center!  It was filled with superlatives like "faster than the fastest mainframe" (sure, I suppose, if you hook-up 1,000 blades).

It also showed a server failure and demonstrated the perils of "putting all your eggs in one basket", showing how Oracle Grid continues to function if a blade fails and suggesting that the "mainframe" would die.  Of course, the reality is that many of today's UNIX and Linux mainframes are fully fault tolerant, but hey, it made for a great demonstration.

The market reality is that while Oracle Grid is an amazing product, only a small number of Oracle database administrators have mastered the complex technology which requires an intimate knowledge of Linux (or UNIX) and hardware internals.  While mainstream Oracle technologies cause a flood of books (there are 60 Oracle10g books according to Amazon), yet there is only one book dedicated exclusively to Oracle Grid Computing.

The commercial closed with this:

Oracle Grid Computing.

Runs faster.
Costs less.
And never breaks.

And never breaks?  As a practicing Oracle DBA I know about the high manpower investment to properly install and configure Oracle Grid to make it unbreakable, but it's great new for those who specialize in installing and configuring Oracle Grid..

Many Oracle experts agree that Oracle grid computing is a remarkable technology and this television awareness campaign is sure to increase demand for those super DBA's who have real-world experience with this robust and complex new technology.


Oracle Training at Sea
oracle dba poster

Follow us on Twitter 
Oracle performance tuning software 
Oracle Linux poster


Burleson is the American Team

Note: This Oracle documentation was created as a support and Oracle training reference for use by our DBA performance tuning consulting professionals.  Feel free to ask questions on our Oracle forum.

Verify experience! Anyone considering using the services of an Oracle support expert should independently investigate their credentials and experience, and not rely on advertisements and self-proclaimed expertise. All legitimate Oracle experts publish their Oracle qualifications.

Errata?  Oracle technology is changing and we strive to update our BC Oracle support information.  If you find an error or have a suggestion for improving our content, we would appreciate your feedback.  Just  e-mail:  

and include the URL for the page.


Burleson Consulting

The Oracle of Database Support

Oracle Performance Tuning

Remote DBA Services


Copyright © 1996 -  2017

All rights reserved by Burleson

Oracle ® is the registered trademark of Oracle Corporation.

Remote Emergency Support provided by Conversational