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Oracle Grid ads hits TV

July 4, 2005

Oracle, flush with over 2 billion dollars in cash from record-breaking sales, has taken to the airwaves.  I saw the first 30-second commercial on CNN on July 1, 2005, and it was very impressive. 

I've always wondered what the great unwashed thinks about technology commercials, like those classic Microsoft .net commercials from 2004 that featured cascading racks of wine crashing to the floor.

To me, it's ironic that Oracles does not have the name recognition of Microsoft, especially since they are the second-largest software company in the history of mankind.  Most folks have heard "Oracle", but they aren't really sure what Oracle is or what they do.

In short, Oracle is addressing this public awareness issue with some super-slick commercials to increase their market recognition  (I can't believe that the ads are targeted at customers since they talk about $5,000,000 machines). 

It's good to see that Oracle has been gaining ground in public awareness as evidenced by the hilarious SNL skit "Oracle Conclave 2005" by comedian Will Farrell.

Of course, I suspect that most of the SNL audience only knew that Oracle was something nerdish, a vehicle to mock "tools" (in the words of my college son, a "tool" is a super nerd.).

The TV ad was very professional, showing the stack of server bladed connected by a green glowing "cache fusion" rod going down the center!  It was filled with superlatives like "faster than the fastest mainframe" (sure, I suppose, if you hook-up 1,000 blades).

It also showed a server failure and demonstrated the perils of "putting all your eggs in one basket", showing how Oracle Grid continues to function if a blade fails and suggesting that the "mainframe" would die.  Of course, the reality is that many of today's UNIX and Linux mainframes are fully fault tolerant, but hey, it made for a great demonstration.

The market reality is that while Oracle Grid is an amazing product, only a small number of Oracle database administrators have mastered the complex technology which requires an intimate knowledge of Linux (or UNIX) and hardware internals.  While mainstream Oracle technologies cause a flood of books (there are 60 Oracle10g books according to Amazon), yet there is only one book dedicated exclusively to Oracle Grid Computing.

The commercial closed with this:

Oracle Grid Computing.

Runs faster.
Costs less.
And never breaks.

And never breaks?  As a practicing Oracle DBA I know about the high manpower investment to properly install and configure Oracle Grid to make it unbreakable, but it's great new for those who specialize in installing and configuring Oracle Grid..

Many Oracle experts agree that Oracle grid computing is a remarkable technology and this television awareness campaign is sure to increase demand for those super DBA's who have real-world experience with this robust and complex new technology.


 

 
 
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