Importance of Tech Input into ISV Business Decisions
June 9, 2005
Mark Rittman

Geeks Rule and MBAs Drool : "I just finished making a really difficult technology decision and I want to tell you the story of what happened. I apologize in advance for all the gory technology details—I promise that I do have a point to make after I'm done telling my story." Eric explains the importance of "deep technology clue" for non-coders in a small ISV.