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Customer Data Hub and Data Warehousing
September 30, 2004
Mark Rittman

Another interesting Openworld London presentation is by Oracle's Nick Whitehead, entitled "Gaining Value from Business Intelligence: Integrating the Customer Data Hub with Your Data Warehouse". Customer Data Hub is a new Oracle product announced earlier this year that serves as a central processing and storage point for all of an organisation's customer data, both from the e-Business Suite, and from other OLTP applications.

Customer Data Hub is quite an interesting product, as it's clearly from the Oracle Apps / Oracle Application Server product family, and yet it's got an obvious interest for business intelligence & data warehousing projects. The presentation makes a point of looking at how Customer Data Hub fits in with a data warehousing architecture, and product's role seems to be as a pre-cleansed and integrated source of customer data, rather than as a kind of substitute for a warehouse customer dimension.

The presentation's on today (Tuesday) which luckily is the day I'm up at Openworld, so I'll try and go along and report back anything interesting. More details can be found on the presentation powerpoint slides, and on OTN.



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