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Project Tsunami : Oracle's Move Into Content Management Software?
October 7, 2004
Mark Rittman "Oracle is expected to jump into the emerging market for content management software later this year.

The database giant will announce a new product code-named Tsunami at its Oracle OpenWorld conference in December, Alan Pelz-Sharpe, an analyst at research company Ovum, told sister site CNET

Pelz-Sharpe, who based his prediction on interviews with Oracle customers and employees, said the product will integrate enterprise content management (ECM) functions into its main suite of business products.

"Oracle's been looking at the unstructured data market for a long time," he said. "They have actually been spending a lot of time, very quietly, developing ECM capabilities."

ECM software typically consists of a server application for cataloguing and managing access to documents, images, email messages and other non-numerical content stored on a central server. Such content is referred to as 'unstructured data', as opposed to the structured numerical data handled by Oracle's main database products ...

... Existing ECM products would likely be too cumbersome for most of Oracle's customers, Pelz-Sharpe added. "I think it's actually a big advantage that they're late to market," he said. "They've been able to see the failures of the niche players. Delivering it this way, as part of an upgrade to your infrastructure or existing business apps, they can price it at a very competitive level. They're going to be difficult to beat."

While Oracle has to be worried about IBM, Pelz-Sharpe said, Tsunami may be better seen as a reaction to Microsoft's SharePoint. SharePoint is document-sharing and collaboration technology that Microsoft has woven into recent server versions of the Windows operating system.

While far from a full-fledged content management product, SharePoint could easily be expanded to handle basic document sharing and management needs for most businesses."
Thanks to Jon Mead for the link.



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