Oracle Training Oracle Support Development Oracle Apps

 E-mail Us
 Oracle Articles
New Oracle Articles

 Oracle Training
 Oracle Tips

 Oracle Forum
 Class Catalog

 Remote DBA
 Oracle Tuning
 Emergency 911
 RAC Support
 Apps Support
 Oracle Support

 SQL Tuning

 Oracle UNIX
 Oracle Linux
 Remote s
 Remote plans
 Application Server

 Oracle Forms
 Oracle Portal
 App Upgrades
 SQL Server
 Oracle Concepts
 Software Support

 Remote S


 Consulting Staff
 Consulting Prices
 Help Wanted!


 Oracle Posters
 Oracle Books

 Oracle Scripts

Don Burleson Blog 







Oracle Business Intelligence, OLAP and BI training and consulting tips . . .

Click here for more
Oracle News Headlines


Microsoft Brings BI To The Masses
29, 2004
Mark Rittman

Microsoft Unleashes a Deluge of BI Goodies : "ORLANDO, Fla.—Microsoft Corp. is flooding the BI market yet again.

This time around, the company is announcing new SQL Server Report Packs for Exchange and Business Solutions CRM; Report Builder, a tool that opens up simple report creation to the masses; and a rechristened version of DTS (Data Transformation Services) that will reach into nonpersistent data stores such as those found in RSS (Really Simple Syndication) feeds or Web services.

Bill Baker, general manager for SQL Server Business Intelligence for the Redmond, Wash., company, is expected to announce the trio of business intelligence announcements during his opening keynote at the PASS (Professional Association for SQL Server) Community Summit here on Wednesday.

The report packs, which are available for free download starting on Wednesday, provide users with modifiable templates of commonly used Reporting Services reports. According to Alex Payne, senior product manager for SQL Server, the report packs include templates for commonly run reports in the current version of Exchange and in Microsoft CRM 1.2. For example, common reports for Exchange include queries into which users send the largest e-mail files, whose in-box is of a certain size or who receives the most e-mail. Common reports in CRM include those concerning account details or a report on sales pipelines that shows customer details. The Exchange Report Pack includes 13 templates, and the CRM Report Pack contains six, Payne said.

Microsoft intends to make more Report Packs available based on customer requests, but Payne declined to say what applications they would pertain to.

Baker also is expected to confirm in his keynote that the company is putting the ActiveViews Inc. BI technology it acquired in April into SQL Server 2005 Beta 3. The technology, which has been dubbed Reporting Services Report Builder, is geared to enable end users to build reports in an ad hoc environment. End users will be able to build reports from scratch or to modify existing reports within a simple drag-and-drop environment, without having to understand the intricacies of database schema, database connection strings or the construction of SQL queries, Payne said, as is now the case with building reports in Reporting Services."

Note also that Data Transformation Services is now being renamed SQL Server Integration Services.

There's an interesting quote at the end of the article which is worth repeating:

"... After determining Microsoft BI tools could handle the 1.2-terabyte data warehouse, the next issue was price shopping. Barnes & Noble is an Oracle Corp. database shop and so, naturally, the company priced out a BI solution using Oracle technology. "We're an Oracle operations shop, and it would be a natural solution for us, but Microsoft was cheaper to do," Leary said. Microsoft's BI platform was 20 percent less costly, she said—the figure that clinched the deal.

That's not a surprising scenario, according to Rob Helms, an analyst at Directions on Microsoft, in Kirkland, Wash. "My sense of the SQL Server group is that BI, broadly defined, is deeply important to them," he said. "They were crediting BI for 40 percent of SQL Server sales" recently, he said. "It was a way for SQL Server to sneak into shops that are traditionally Oracle shops."

See also this accompanying eWeek interview with Microsoft's Bill Baker, General Manager of SQL Server Business Intelligence.


Oracle Training at Sea
oracle dba poster

Follow us on Twitter 
Oracle performance tuning software 
Oracle Linux poster


Burleson is the American Team

Note: This Oracle documentation was created as a support and Oracle training reference for use by our DBA performance tuning consulting professionals.  Feel free to ask questions on our Oracle forum.

Verify experience! Anyone considering using the services of an Oracle support expert should independently investigate their credentials and experience, and not rely on advertisements and self-proclaimed expertise. All legitimate Oracle experts publish their Oracle qualifications.

Errata?  Oracle technology is changing and we strive to update our BC Oracle support information.  If you find an error or have a suggestion for improving our content, we would appreciate your feedback.  Just  e-mail:  

and include the URL for the page.


Burleson Consulting

The Oracle of Database Support

Oracle Performance Tuning

Remote DBA Services


Copyright © 1996 -  2017

All rights reserved by Burleson

Oracle ® is the registered trademark of Oracle Corporation.

Remote Emergency Support provided by Conversational