People v. Google - Could Google
control the Internet?
Tech Tips by Burleson Consulting
Like most everybody
today, I use Google to find Oracle information. Google is
right at my fingertips and I usually find exactly what I want
from a trusted source in just a second. Millions of other
people agree, and my referrer statistics show that Google is the
only search engine that matters for technical queries.
Google does not like
"link farms" and there was a
battle raging about whether Google fighting-back by
assigning their pages a pagerank=0 (PR0), and sending the site
to the Netherlands of the result list where it is never seen
court case, the KinderCare web site suggested that Google was
"defaming" them by giving them a PR0, and suggested that Google
(because they control the web) has a social obligation to be
fair and impartial.
That's the question. Has
Google become the de-facto glue that ties the Internet together?
Google's defense is that, after
all, Google is just another web site, and they should have the
right to do as they please. If you don't like Google, just
use another search engine. Never mind that over 80% of my
professional technical queries originate from Google (according
to my referrer statistics).
Think about it. If the courts
rule that a monopoly does not have an obligation to the public,
Google would get unimaginable power. In the USA, there is
a long-standing tradition of regulating monopolies and the
anti-trust laws were very effective at reigning-in the
Robber Barons. Unchecked, could Google wind-up
"owning" the web?
Let's face it. If your site
is not in the Google index then you are not on the web. If
you don't think that Google could ruin your business,
read this and think again. This is this panicked
company who claims to be loosing a fortune because they were
banned from the Google Adwords program. I just doesn't
sound fair to me:
"We have been
spending thousands and thousands of dollars a month just on
Google to advertise our products. We have delegated such
tasks to one of our employees on a daily basis.
It has come apparent to us that one of our employees was
committing click-fraud on a competitors website. We did not
authorize such activity as a company and now we are paying
We have sent several letters to Google regarding our
problem. And they keep telling us (In an extremely brief and
snobby letter) that we are not allowed back.
Our company relies majorly on internet advertising. And
Yahoo & MSN just don't cut a good slice of cake.
What can we do? We feel like kids in the time-out corner."
This fellow claims
that he mended his ways (he fired the click-fraud employee) and
had a complete management overhaul. He says that he should
be granted a second chance, and he claims that Google says no,
his company is forever banned. BTW, Google adwords is a
money machine that some advertisers pay over $1,000,000 a month.
BTW, have you seen the new
Google 767 flying office? Nice.
Anyway, I have this strange
combinations of feelings about Google.
Billionaires - On one hand, I feel bad that Google does
not have the power to un-index the link farms that rips-off
Google by collecting Adsense revenue for pages that look
like they were made by Google.
This query shows a page that looks artificial. The
content is highlighted just like the Google cache.
These sites pollute the web.
corrupts absolutely - If the courts rule that Google has
the right to do whatever they want without having to justify
it, they would have supreme power over the web. Google
might wind-up governing the whole Internet and have
like-and-death power over companies that rely on the web for
Anyway, time will tell
whether Google gets the power. In my mind, one of these
things will happen. If Google were to take an inordinate
monopoly the law may step-in to prevent price-gouging, but they
would not want to get involved in the policing of Google's
indexing decisions. And then there is always the
possibility that a competitor could de-throne Google, and
Microsoft has announced a challenge in