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Ellison and OEM appears in Iron Man 2 Movie!

Oracle News by Burleson Consulting

May 14, 2010

Billionaire Larry Ellison, the "Oracle of Oracle", made a cameo appearance in the first five minutes of the latest hit movie "Iron Man 2".  They don't mention Ellison's name, his face quickly appears in passing as Robert Downey Jr. says to Larry:

"Ah, it's the Oracle of Oracle".

And, in an inside joke that only a Oracle professional would understand, the Iron Man character uses Oracle Enterprise Manager (OEM) during one scene in his palatial Malibu mansion!

Unlike other billionaires who appear in cameos for the camp value (Donald Trump), it's refreshing to see a truly cool real billionaire appear in a movie about a really cool fictional billionaire! 

In this age where many software billionaires are socially clueless dweebs who can't find their own butts with both hands, placing Larry Ellison in the Iron Man 2 movie is totally appropriate.

Larry Ellison is the embodiment of the Tony Stark character, a playboy of untold wealth who has some of the funnest toys in the world, including one of the worlds largest Yachts (The Rising Sun) and his own personal fighter jet!.

Here is Larry Ellison pulling some G's in his personal F5 fighter:

Iron Man 2 has lots of product name placement for Oracle and the grand finale shows the fight scene under a giant geodesic done with the glowing red neon "ORACLE" logo.


Iron Man fights his nemesis under the Oracle dome

In a sense, this movie genre is a re-make of the Howard Hughes movies of the past, the reclusive unmarried playboy with a Brazilian dollars and a passion for flyinhg.

Oracle is heavily marketing the movie, a smart marketing move to make Oracle "cool" and promote Larry as the true high-tech billionaire:

In a sense, Larry Ellison is the embodiment of the Tony Stark character, and it's no accident that Oracle dominates the data processing world.  Ellison is a real visionary, anticipating the needs of the database community and introducing features such as parallel query a decade ahead of it's time. 

If Larry Ellison is guilty of anything, it's being too far ahead of the curve, as in the late 1990's when he introduced the "database appliance", a revolutionary technology that is only now becoming a reality in 2010.

 
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Note: This Oracle documentation was created as a support and Oracle training reference for use by our DBA performance tuning consulting professionals.  Feel free to ask questions on our Oracle forum.

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