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Introduction to Model Building
What is Data
Mining?
Components of
Oracle Data Miner
Sampling Data from
the Database
Concentrating on a
customer
Building a
Classification Model
Naming Data Mining
Activities
Running a Data
Mining Activity
Viewing your
Results
The ODM ROC Curve
Applying changes
to a Model
Attribute
Importance in the Na?e Bayes Model
Building Na?e
Bayes Model with Fewer Attributes
Applying the Model
Using the Create
View Wizard
Scoring New Data
Viewing Top
Rankings
Conclusion
Adaptive Bayes Network and Decision Trees
Introduction to
Classification
Data Mining
Classification Models
Using the Models
Importing a
Dataset
Exploring and
Reducing the Dataset
Viewing Attribute
Histograms
Attribute
Importance
Comparing Na?e
Bayes Models for Forest Cover
Adaptive Bayes
Single Feature Model
Building the
Adaptive Bayes Network Model
Sampling
Viewing Adaptive
Bayes Network Results
Interpreting
Adaptive Bayes Network Results
Building the
Adaptive Bayes Multi Feature Model
Using the ROC
Feature
Introducing Cost
Bias to the Classification Model
Building a
Decision Tree
The Decision Tree
Classification Model
Decision Tree
Classification Rules
Conclusion
Using
Support Vector Machines
Introduction to
Support Vector Machine
Inside Support
Vector Machines
Importing the
Irish Wind Data File
Computing a New
Attribute with Compute Field Transformation Wizard
Building the SVM
Model
Handling Outlier
Values in SVM Analysis
Missing Values in
SVM Analysis
Sparse Data in SVM
Analysis
Normalization of
SVM Data
Linear and
Gaussian Kernels
SVM and
Over-fitting
SVM Results with
Gaussian Kernel
Importing Boston
House Price Data
Building SVM
Classification Models
Interpreting the
SVM Results
Refining the SVM
Model
Building a SVM
Regression Model
Regression Model
Results
Linear Regression
Analysis
Drilling into the
SVM Data
Using Text Data in
SVM Predictive Models
Importing CLOB
Data
Loading CLOB Data
into the Oracle Database
Building a SVM
Text Model
Interpreting the
SVM text Data
Conclusion
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Creating Clusters and Cohorts
Clustering and
Cohorts
The k-Means
Cluster
Using O-Cluster
O-Cluster
Sensitivity Settings
Using K-Means for
Clustering
Examining the CoIL
Data
Building a K-Means
Cluster
Finding majority
cohort values
Comparing data
sub-sets with K-Means
Choosing the
Appropriate Data Mining Algorithm
When to use
K-Means Analysis
When to use
O-Cluster Analysis
Applying the
Cluster
Publishing the
Cluster Results
Publishing to a
File
Using the
Discoverer Gateway for Publication
Publishing to an
Oracle Database
Importing the
model to a different Oracle database
Conclusion
Inside Oracle Data Miner
Exploring Data
Miner
Data Miner
Activity Builder Tasks
Quantile Binning
Using the
Discretize Transform Wizard
Customizing
Discretize Transformations
Using the
Aggregate Transformation Wizard
Recode
Transformation Wizard
Using the Split
Transformation Wizard
Using the
Stratified Sample Transformation Wizard
Using the Filter
Single-Record Transformation Wizard
Inside the Sample
Transformation Wizard
Preparing datasets
for Data Mining Activities
Using the Missing
Values Transformation Wizard
Using the
Normalize Transformation Wizard
Using the Numeric
Transformation Wizard
Using the Outlier
Treatment Transformation Wizard
Conclusion
Predictive Analytics
Predictive
Analytics in Data Mining
Explain Procedure
Predict Procedure
Explain Wizard
Predict Wizard
Applying
Predictive Analytics
Conclusion
Personalized Form Letter Generation with Oracle BI Publisher
Scenarios for
using ODM with BI Publisher
Building a
Decision Tree Model
Results of the
Decision Tree Model
Scoring the Apply
Dataset.
Using SQL to View
Results of Scored Data
Creating a Report
using BI Publisher Enterprise Server
Using Template
Builder for Oracle BI Publisher
Adding Fields to
the Word Template using BI Publisher Template Builder
Creating a
Personalized Customer Letter with Three Offers
Scenario for
Personalizing a Form Letter
Building a
Decision Tree Model using Oracle Data Miner
Accuracy of the
Fund Raiser DT Model
Results of the
Fund Raiser DT Model
Generating XML
Data using BI Publisher
Creating a Form
Letter with the Template Builder
Conclusion
Book Conclusion
Installing Oracle Data Miner
ODM Tutorial
Purpose
Time to Complete
Topics
Overview
Prerequisites
Enabling the DMSYS
Account
Creating and
Configuring A Data Mining Account
Installing Oracle
Data Miner
Summary
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